Whether you’re looking to gift an Apple product or just pick one up for yourself, we’ve scoured the web for the best prices on everything from Macs to MacBooks, iPads to iPhones, Apple Watches to Apple TVs, and more.
If you are wondering if Apple has sales, prepare to be disappointed. Apple rarely discounts its own products–even during its annual Black Friday shopping event, it traditionally elects to give out gift cards rather than actual price reductions. It also offers year-round discounts to students, including a Back To School event where students can get up to $150 in gift cards when purchasing certain Apple products. There’s also the where you can sometimes grab a bargain.
But if you want a new Apple device right now, other stores often offer up Apple discounts worth grabbing. In this article, you’ll find real-time pricing at all major retailers for Apple’s current lineup, and we’ve also highlighted some of the top discounts each week. Plus, for even more deals, we’ve linked to our dedicated deals round-ups for each product category.
Use the table of contents to jump to the best deals right now for the Apple product you want–including the new iPhone 16, Apple Watch Series 10 and the AirPods 4 which were announced in September 2024.
Best AirPods deals
Foundry
New AirPods were announced by Apple in September 2024. We aren’t seeing any deals on the new AirPods 4 yet, but they will be listed here as soon as we see any discounts. There are new colors for the AirPods Max to look out for too.
Following the launch of new AirPods, the AirPods 2nd-gen and AirPods 3rd-gen were discontinued, however, we expect to continue to see deals on those products until stock runs out.
U.S.
U.K.
See our dedicated round-up of the best AirPods deals
Best iPhone and accessory deals
Dominik Tomaszewski / Foundry
In the U.S. specific iPhone deals are hard to come by apart from carrier offers for new signups and trade-ins. We recommend checking , , and sites if you’re looking to change carriers or add a new line. Apple also offers through its website. We also recommend that you look at our round-up of iPhone 14 deals as well as iPhone 15 deals for U.S. readers, and with the arrival of the iPhone 16 we will be tracking Where to get the best iPhone 16, Plus, Pro, and Pro Max deals in the U.S.
In the U.K., we frequently see Apple-certified resellers discount unlocked iPhones. Look for money off at , Currys, and Very. We are recording all the best prices of iPhone 15 in the U.K. separately and we are tracking the best deals for the iPhone 16, Plus, Pro, and Pro Max separately.
It is possible to find discounts on most iPhones in the UK, including older/discontinued handsets, including the following deals, but remember Apple has reduced pricing in the U.K. for the new range of handsets, so the discounts may not be as good as they look.
- Amazon, £681 (RRP was £799, now £699)
- Amazon, £999 (RRP was £1,099, now £999)
- Amazon, £799 (RRP was £899, now £799)
- Amazon, , £899 (RRP was £999, now £899)
- AO, iPhone 15 Pro, 512GB, £1,199 (RRP was £1,299, now £1,199)
- Amazon, , £1,099 (RRP was £1,199 now £1,099)
- Amazon, (RRP was £699, now £599)
- Amazon, (£210 off 2022’s price of £1,209, Apple discontinued this phone in September 2023)
- Amazon, : £379 (£50 off, RRP £429)
- Amazon, : £429 (£50 off, RRP £429)
Also see our dedicated round-up of the best iPhone deals and:
U.K. readers can browse contract deals using the tool embedded below. Click ‘Choose Smartphone’ to register which model you’re interested in.
Best iPad deals
Dominik Tomaszewski/IDG
You can save a decent amount on most iPads, from time to time we do see really good discounts, especially on the larger capacity models.
U.S.
- Amazon,: $319 ($30 off, MSRP $349)
- Amazon, : $499 (No discount, MSRP $499)
- Amazon,: $349 ($150 off, MSRP $499 DISCONTINUED)
- Amazon, $549 ($50 off, MSRP $599)
- Amazon, : $749 ($50 off, MSRP $799)
- Amazon, : $1,114 ($885 off, MSRP $1,199)
- Amazon,: $1,195 ($104 off, MSRP $1,299)
U.K.
- Amazon,: £319.99 (£29.01 off, RRP £349)
- Amazon, : £459 (£40 off, RRP £499)
- Amazon, : £559.97 (£39.03 off, RRP £599)
- Amazon, : £749.97 (£49.03 off, RRP £799)
- Amazon, : £469.97 (£29.03 off, RRP £499)
- KRCS, 11-inch M4 iPad Pro (256GB, Wi-Fi): £979.02 (£19.98 off, RRP £999)
- KRCS: 13-inch M4 iPad Pro (256GB, Wi-Fi): £1,273.02 (£25.98 off, RRP £1,299)
See our dedicated round-ups of the best iPad deals below
Best Apple Watch deals
Jason Cross/IDG
The Apple Watch Series 10 arrived in September 2024. It’s going to be a while until we start to see discounts, but when we do you’ll find them here. The arrival of the Series 10 marks the end of the Apple Watch Series 9, which Apple discontinued. The Apple Watch SE and Apple Watch Ultra 2 haven’t been updated and remain on sale.
U.S.
- Amazon,: $373 ($26 off, MSRP $399)
- Amazon, : $410 ($19 off, MSRP $429)
- Amazon,: $249 (No discount, MSRP $249)
- Amazon,: $219 ($60 off, MSRP $279)
- Amazon, : $735 ($64 off, MSRP $799)
- Amazon,: $339 ($70 off, MSRP was $399 DISCONTINUED)
- Amazon, : $329 ($100 off, MSRP was $429 DISCONTINUED)
U.K.
See our dedicated round-up of the best Apple Watch deals
Best MacBook deals
IDG
U.S.
- Walmart, : $649 ($350 off, MSRP was $999)
- Amazon, : $849 ($150 off, MSRP $999)
- Amazon,: $899 ($200 off, MSRP $1,099)
- Amazon,: $1,099 ($200 off, MSRP $1,299)
- Amazon,: $1,299 ($200 off, MSRP $1,499)
- Amazon,: $1,299 ($300 off, MSRP $1,599)
- Amazon, : $2,975 ($224 off, MSRP $3,199)
- Amazon, : $3,499 ($500 off, MSRP $3,999)
U.K.
- Amazon, £947 (£152 off, RRP £1,099)
- Argos, 13-inch MacBook Air, M3 (8-core GPU, 8GB RAM, 512GB) £1,129 (£170 off, RRP £1,299)
- John Lewis, 15-inch MacBook Air, M3 (10-core GPU, 256GB) £1,099.97 (£199.03 off, RRP £1,299)
- Currys, 15-inch MacBook Air, M3 (10-core GPU, 512GB) £1,129 (£370 off, RRP £1,499)
- Amazon, : £1,500 (£199 off, MSRP £1,699)
- Amazon, : £1,649.98 (£250 off, MSRP £1,899)
- Amazon, : £1,899 (£200 off, MSRP £2,099)
- Amazon, : £2,230 (£269 off, MSRP £2,499)
- Amazon, : £2,339.97 (£259 off, MSRP £2,599)
- Amazon, : £2,729 (£270 off, MSRP £2,999)
See our dedicated round-ups of the best MacBook Pro deals and the best MacBook Air deals.
Best Mac desktop deals
iMac
IDG
Apple doesn’t only make laptops, if it’s a desktop you are after take a look at these discounts for the iMac, Mac mini, and Mac Studio.
U.S.
- Amazon, : $699 ($100 off with coupon, MSRP $799)
- Amazon, : $1,149 ($150 off, MSRP $1,299)
- Amazon, , $1,349 ($250 off, MSRP $1,599)
- Amazon, $1,229 ($70 off, MSRP $1,299)
- Amazon, : $1,350 ($149 off after coupon, MSRP $1,499)
U.K.
- Amazon, : £1,259 (£140 off, RRP £1,399)
- Amazon, : £1,679 (£123 off, RRP £1,799)
- Amazon: : £774.99 (£74 off MRSP £849)
- Amazon: : £1,254.97 (£144 off MRSP £1,399)
- AO, Mac Studio M2 Max: £1,906 (£193 off, MSRP £2,099)
- Currys, Apple Studio Display 27-inch 5K Standard Glass: £1,469 (£30 off)
For more Mac deals check out our round-up of the best Mac Studio deals and the best Mac mini deals, plus our dedicated round-up of the best iMac deals.